Effectiveness Of Search Engine Optimization
You're probably heard in the past about Search Engine Optimization (SEO) and would like to know if it works, right?
What Is SEO?
Search Engine Optimization is a technique used by many webmasters who try to optimize their website and Web pages, so they can rank their website better on search engine results.
Different techniques and ideas are constantly bought up and used by webmasters, but their effectiveness is questionable nowadays.
SEO Will Soon Be History
Personally, I believe SEO is dying. As search engines are getting smarter each day, it will be harder for a seo agency or webmaster to "beat" the system.
Remember the days when people used to add all sorts of unrelated keywords in their meta tag, so that their website appear on search results for different keywords? Well, those days are now over. You can try to add the same keywords ten times and you still won't be ranked number one on search engines.
Pretty much every search engine out there has already figured out all these silly tricks people use. They're now in process of banning and harming websites that continue to do this. It used to be quite easy to be ranked at the top in the past, but things have very much changed since then.
Content Quality and Link Popularity
I'm not sure if you already know this, but I'll mention it again.
Google doesn't really care how well you optimize your website. They're more concentrating on inbound links of your website, in other words link popularity. The ranking of your website will pretty much depend on the number of high quality websites that link to your website.
However, it appears that the search engine of Msn.com and Yahoo.com still haven't adopted this approach. Actually, they have a lot of caching up to do. But they seem to mostly rank websites by judging the quality of the website.
But, don't get me wrong, Google, too, determines the ranking of each website by its content.
All this to say that all you need to do in order to get a better ranking is to have high quality content and a good link popularity. That's really all you need. As long as, you play fair and offer what search engines want, they will reward you. After all, content is what they love most.
And if you present good content on your website, then naturally, people will add a link to your website on theirs. That's also how you can get quality inbound links.
Every method you've learn from SEO will be useless in the coming years, because the search engines constantly changing their algorithms and criteria, but there's only one thing that will never be modified: the quality of your content.
I should also recommend you to do reciprocal links method, but don't relay on them too much to get a good ranking, or else you will hurt your website. It's preferable to let things develop naturally.
Basic Search Engine Optimization Tips
Although, I wouldn't necessarily call them SEO tips, there are a couple of tips that should not be ignored. However, they're basic elements that you should already know by now.
Applying these simple techniques will only improve your websites rankings and traffic.
You should never neglect your title, meta description, meta keywords, H1, H2 and H3 tags.
For each Web page, your HTML code should begin like this:
<META name="description" content="">
<META name="keywords" content="">
Your title tag should have a very short keyword phrase that resumes your Web page's content. It's better to have more keywords than common words such as the, and, etc.
In your meta description write a good and long sentence that describes your Web page. Be sure to mention your main keywords.
Finally, in the meta keyword tag, you should list every important and major keyword that can be found in your content. I insist that the keywords you write in that field must already be used in your Web page's text.
Here's another useful tips that search engines pay a lot of attention to:
The first headline of your title, which resumes all of your Web page's content, should be in your H1 tag. And the second and the third most important titles must be written inside of H2 and H3 respectively.
Remember, instead of only Bolding or Underlining your titles with <b> and <u>, use H1, H2 and H3 also.
These are very basic SEO tips (even though I don't really consider them to be…) that you should consider applying on each Web page you create.
In conclusion, all the other SEO techniques that webmasters use to improve their rankings won't last forever, so you shouldn't depend on them too much.
Content, inbound links and these tags are the elements you need to work on if you really want to "optimize" your Web pages effectively.